Daniel Johnson

As founder of Image to Painting, I successfully led the startup from idea to exit in under 3 years. By leveraging my marketing expertise to acquire users cost-effectively and optimizing the product experience based on data-driven insights, we grew our user base 10x year over year. This traction caught the eye of a PE firm, who acquired ITP for an undisclosed sum. Through disciplined prioritization, creative problem solving and relentless focus on delivering value to customers, I helped build AppName into an attractive acquisition target and negotiated a successful exit that rewarded our team’s efforts. This experience taught me how to validate ideas rapidly,

As Co-Founder & CMO of eQuoo, I spearheaded efforts to acquire high-quality, engaged users for our mental health game available on both iOS and Android. In under 3 months, we successfully generated over 30,000 users, setting a benchmark with an industry-leading Cost Per Acquisition (CPA). Through targeted marketing strategies and understanding the unique value proposition of our product, we were able to stand out in a competitive marketplace and help countless individuals improve their emotional fitness on a daily basis. This rapid growth is a testament to our team's dedication to creating a valuable tool for mental well-being and my personal commitment to effective user acquisition.

As the Founding Partner of "We Scale Startups" for over 7 years, I've championed the transformation of startups into growth powerhouses. Our growth marketing agency has a track record of creating robust 'growth machines' that have generated over £15m in revenue for various ecommerce stores, achieved millions of downloads, and effectively managed a combined ad spend of £6m+. Among our notable achievements, we consulted for a world-leading ICO in Kyiv in 2019, orchestrated impactful paid campaigns for a B2B Fintech platform with an impressive 8.6% CTR, and mentored startups across London universities. Each endeavour underscores our commitment to fostering innovation, driving revenue, and enhancing market presence for our clients.