Danny Matthews

Solo60 transform unloved spaces into world-class gym environments that you can book and workout solo, with friends or train clients for 60 minutes through our mobile app. 10 Million active gym members and only 50% of them using their membership. The UK’s largest decline in retail stores with 16 closures a day. Individually they are huge problems but combined they present an opportunity that Ben Alderton, a Personal Trainer from Reading was primed to take on. By giving Ben the strategy, identity and working app prototype he was able to secure investment at a £1million valuation before even getting his first customer.

I spent 3 months working with Karen, Founder of Professionals in Partnership to unpack her expertise, repackage it as a highly valuable product and launch it into the market. We worked on market research, branding, positioning and messaging to target a new market and attract more customers. PiP generated more revenue in the 3 months working together than the previous 9 months combined.

Mortgy Digital Mortgages was a proof of concept I built as a mortgage broker to solve the problems of too much travel and paperwork to be productive. I created the proof of concept with a logic string mind map and off-the-shelf software and was quicky hired to build it for a company that used it to win a £3.5billion contract with UK government.