Tom Hadley

Founder at Sufu

NEW

Bio

The most powerful brands convert their truth into their audience's belief. Innovative and disruptive challenger brands need this power most. I'm the founder of brand consultancy, Sufu. My superpower is making brands psychologically powerful, emotional intelligent, and culturally resonant so that they can be believed and accepted by investors and prospective customers. I can help you move the dial on your branding, quickly, in 3 ways: 1. Revie … The most powerful brands convert their truth into their audience's belief. Innovative and disruptive challenger brands need this power most.

I'm the founder of brand consultancy, Sufu. My superpower is making brands psychologically powerful, emotional intelligent, and culturally resonant so that they can be believed and accepted by investors and prospective customers.

I can help you move the dial on your branding, quickly, in 3 ways:

1. Review your existing brand assets to assess strengths and weaknesses.

2. Help you with framing and positioning to make you distinct but understandable.

3. Help you with signalling, the specific messages and tactics to deploy cost-effectively. Saving Bio...

Top Achievements

25 years of creative campaign success

For the likes of: Activision, Danone, Gatwick Airport, B&Q, The National Archives, Trafigura, Eir, The NHS and Freedom Leisure.

Mentor for the Founder Institute

I'm an expert mentor for both the Founder Institute in London and Focused for Business' Funding Accelerator, based in Bournemouth. I specialise in brand development, digital marketing, creative campaigns and customer experience marketing.

Founder of Sufu

My brand consultancy Sufu launched in 2011 with a particular focus on brandbuilding for innovative challenger brands and startups.

Expertise

Branding
Skills include Value Proposition Positioning Naming Your Startup Brand Values Brand Differentiation Brand Essentials Brand Attributes Brand Promise Brand DNA Audience
Marketing
Skills include Value proposition Social media Strategy Promotional videos Your website Customer touchpoints

Industries

FinTech
Hospitality
Leisure & Entertainment
Professional Services
Retail
Travel & Transport
eCommerce

What's included

    1:1 Private Video Call

    Speak with Tom for 60 minutes using our integrated video communication tool. No downloads needed — Just a webcam and microphone.

    Actionable Advice

    Set an agenda before the meeting, share your screen during the session and get tailored advice from Tom on your chosen topic(s).

    Written Feedback

    After your session, you will receive a written summary from Tom including what was discussed, next steps and recommendations.

    HD Video Recording

    Access and download a HD video recording of your session, in case you need to refer back to it or share with team members.

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MentorGuarantee

We pride ourselves on hand-picking the very best mentors who have tried and tested experience at building startups and giving exceptional feedback. If you’re not happy with your session, let us know and we will help you find a more suitable Mentor, free of charge.

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£159.00

per session